Welcome Email Subject Lines: 5 Examples (and a Free Tester)

The welcome email has the highest open rate you'll ever get — don't waste it on 'Welcome!'. Set the tone and point at the single best first action.

5 welcome email subject line examples that work

• you're in — here's step one27 chars
• welcome! (your guide's inside)30 chars
• let's get you a quick win25 chars
• the 2-minute setup18 chars
• glad you're here, {first_name}30 chars

Rules for welcome email subject lines

• Warm and human beats corporate; this is a handshake.
• Point to one first step, not a tour of everything.
• Deliver the promised freebie in the subject if you offered one.
• A little personality here earns forgiveness for later sends.