Price Increase Notice Subject Lines: 5 Examples (and a Free Tester)

A price-increase email is where you either keep a customer's trust or hand them a reason to churn. The subject should be honest and lead-with-the-news, because burying a rate hike is the fastest way to breed resentment.

5 price increase notice subject line examples that work

• an honest note about our pricing32 chars
• your price is changing on {date}32 chars
• lock in your current rate before {date}39 chars
• what's changing, and why24 chars
• we're raising prices — here's the full story44 chars

Rules for price increase notice subject lines

• Be transparent in the subject — hiding the increase guarantees a backlash later.
• Pair the change with the added value or improvements that justify it.
• Give real notice and a lock-in window so loyal customers feel respected.
• Keep the tone appreciative, not defensive; gratitude softens the blow.