Order Confirmation Subject Lines: 5 Examples (and a Free Tester)

Order confirmations get opened nearly every time, which makes the subject line prime real estate most stores waste. Confirm clearly first, because a confused buyer files a chargeback, then borrow a little of that attention.

5 order confirmation subject line examples that work

• order #{order_id} confirmed27 chars
• we've got your order, {first_name}34 chars
• you're all set — here's what's next35 chars
• payment received, packing now29 chars
• order confirmed (great choice, honestly)40 chars

Rules for order confirmation subject lines

• Include the order number so it's findable later in a crowded inbox.
• Reassure before you upsell — the reader wants proof the charge went through.
• Keep it obviously transactional so it never lands in Promotions.
• A warm human line ('nice pick') can ride along without hurting deliverability.