Free Trial Ending Subject Lines: 5 Examples (and a Free Tester)

The trial-ending email meets a user who tasted the product but hasn't committed. The subject should remind them of the value they'll lose, not just the date the trial expires.

5 free trial ending subject line examples that work

• your trial ends in 2 days25 chars
• don't lose the 3 dashboards you built37 chars
• keep everything you set up26 chars
• 48 hours left, {first_name}27 chars
• here's what happens when your trial ends40 chars

Rules for free trial ending subject lines

• Lead with what they'll lose ('you'll lose your reports') over a bare countdown.
• Reference their actual usage — 'you built 3 dashboards' makes the loss concrete.
• Offer a frictionless path to upgrade or extend right in the subject.
• Time the send to real behavior; a heavy user and a dormant one need different hooks.