Ecommerce & Sales Subject Lines: 5 Examples (and a Free Tester)

Promotional email fights banner-blindness and a jaded inbox. Specificity and genuine scarcity out-pull generic 'SALE' shouting — and keep you out of the spam folder.

5 ecommerce & sales subject line examples that work

• your cart's about to expire27 chars
• 20% off the one you keep viewing32 chars
• restock: the sold-out one is back33 chars
• last day for free shipping26 chars
• picked for you, {first_name}28 chars

Rules for ecommerce & sales subject lines

• Name the actual discount or product, not just 'Big Sale'.
• Real deadlines only — fake urgency erodes trust and hurts long-term opens.
• Skip '$$$', 'FREE', 'buy now' — the classic spam-filter tripwires.
• Segment: a subject for browsers differs from one for repeat buyers.