Abandoned Cart Subject Lines: 5 Examples (and a Free Tester)

Cart-recovery email reaches someone who almost bought. Gentle reminders with the exact item beat aggressive discounting that trains shoppers to abandon on purpose.

5 abandoned cart subject line examples that work

• you left the {product} behind29 chars
• did something go wrong at checkout?35 chars
• still thinking it over?23 chars
• your size is almost gone24 chars
• psst — your cart misses you27 chars

Rules for abandoned cart subject lines

• Name the product they left — the specificity does the persuading.
• First reminder: no discount. Save the incentive for email two or three.
• A subtle nudge ('did something go wrong?') outperforms 'YOU LEFT ITEMS'.
• Add urgency only if it's real (low stock, price change).